Hellooooooo!!!
Lately I’ve had the opportunity to do some illustrations for work. It’s not often that I get to crack out the Wacom but it is getting more frequent as our clients realise we CAN do the fancy pants design and photography without having to pay two lots of people to get their work done. Yay for the customer!!
And Yay for me cos I like being able to potter about drawing while at work.

Today we had a customer that wanted a revamp of their old designs with some illustrations thrown in. I wasn’t sure if they were happy to pay the extra for full colour process plates (cyan, magenta, yellow and black – which in our kind of business costs a lot more than the printers that make magazines etc) so I kept the colours to a minimum. Just one spot colour (Pantone), black, our standard double white (for opacity on the clear bags) and varnish.

First, the illustrations. I found some stock images and redrew them into a pleasing composition. I wanted a sketchy kind of look – all done in Photoshop. Corel Painter 9 packed it in on my work computer too. I think it may have something to do with updating the Wacom tablet drivers for the new operating system so I had to use PS.

Red wine and garlic:

Garlic and herb:

And this is the final result. This is only the first concept for the customer so I’m sure they will change it.

The stripes and colour block reach to the top and bottom of the bag so they will form a band across the meat.

Annnnyways it’s almost dinner time. Hope you have a good weekend peeps and I endeavor to finish this week’s CHOW so I will have that ready on Monday.
Ciao!!

Tags: Art & Design, beef, burgundy, design, digital painting, drawing, food packaging, garlic, Graphic Design, green, herbs, illustration, Photoshop, red wine, sketch, sketches, stripes, work
Categories: Art & Design, Graphic Design

This entry was posted on Friday, April 9th, 2010 at 6:15 pm and is filed under Art & Design, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.