We interrupt your scheduled broadcast to bring you breaking news….
Esz is ANGRY!
Angry at designers who think that just because you can’t see something in Illustrator, then it means it’s not there. GRR.
IT IS DAMMIT!! And it’s me that has to spend hours cleaning up your retarded mistakes.
Common complaints:
Masks. I hate them with a passion. They are the most overused feature of Illustrator. There are very few occasions where they are actually necessary. Using a mask to ‘cover up’ your misaligned and wonky boxes is not one of them. I still have to come in and try and figure out what’s supposed to be in the art or not.
Not checking in wireframe view: Hit “Cmd (Ctrl for you Windoze users), Y” to see your art in wireframe. Clean up those empty text boxes and art with zero fill that is not doing anything but taking up file space and giving me a headache.
Not using the coordinates. Those little numbers up under the menu bar are there for a reason. Use them. They will make sure all your boxes are actually boxes and your art lines up nicely. If your rectangle is meant to be 100mm x 100mm, then that’s what it should measure. Not 101.03mm x 109.652mm. Set your 0 point and build everything around that so it all lines up nicely. Don’t fudge it and line things up by eye and hope for the best. I still have to fix it cos that shit doesn’t PRINT.
RGB colour in a CMYK job: Keep your colours neat and tidy and all in the same colourspace please. It’s not hard to do. In fact, it’s harder to have them all over the place. So how does this happen exactly? It hurts my brain to wonder how you managed that one.
Dodgy spot colours: Okay, I can forgive you for using only CMYK in a job because I know your uni teachers taught you to use spot colours as little as possible. But when I tell you I need spot colours only – please don’t just rename the CMYK swatch as “PMS 109″. Renaming a swatch does not make it a Pantone colour. And please stick to using one colour book when referencing Pantones – Solid Coated, Uncoated or whatever, just use ONE.
Using the wrong tool for the job: InDesign is not the ideal program to use when creating art for flexible food packaging. We do not print pages. This goes for any design job, not just my line of work. Don’t use Photoshop for page layouts – photo editing and compositing only thanks. InDesign is only for multiple pages like magazines and books. Illustrator is for single page layouts and vector art. You are not doing yourself any favours by using the wrong program – your computer will run slower and your job will be much more difficult. Trust me on this one.
Use the Appearance panel: It’s been around for a while – but now with CS2 and upwards it’s got so much POWER. You don’t need to have two layers of text if you want to outline it in a different colour while preserving it’s appearance. Just move the stroke under the fill in the Appearance panel. Save some file space and save some time.
Not supplying linked files: When supplying art with photos included…please give me the photos you used too. Don’t just embed them. Yes, I can fix this thanks to the latest versions of Photoshop. But that doesn’t solve the problem if you’ve done something stupid like upscaled your photo in Illustrator. Actually, this leads me to my next problem.
Get your resolution right: If you don’t understand what resolution means and how to handle it – WHY ARE YOU A GRAPHIC DESIGNER? Add too, the difference between pixel and vector art. If this needs explaining then seriously, my brain will explode.
and finally….
Check with your printer: We all have different requirements for what we can and can’t print. Every printer is different. So ask. We will be eternally grateful. This goes for web too – I’m sure there’s plenty of coders out there who would agree with me.
That is all for now. I will leave you with an example of the difference between ‘normal’ view in Illustrator and what you see when you turn wireframes on. See the kind of stuff I have to put up with?

/end rant
PS. I’ve got a couple of sketches in the works so expect to see those soon!
