Posts Tagged ‘food packaging’

Illustrations for work

Friday, April 9th, 2010

Hellooooooo!!!
Lately I’ve had the opportunity to do some illustrations for work. It’s not often that I get to crack out the Wacom but it is getting more frequent as our clients realise we CAN do the fancy pants design and photography without having to pay two lots of people to get their work done. Yay for the customer!!
And Yay for me cos I like being able to potter about drawing while at work.

Today we had a customer that wanted a revamp of their old designs with some illustrations thrown in. I wasn’t sure if they were happy to pay the extra for full colour process plates (cyan, magenta, yellow and black – which in our kind of business costs a lot more than the printers that make magazines etc) so I kept the colours to a minimum. Just one spot colour (Pantone), black, our standard double white (for opacity on the clear bags) and varnish.

First, the illustrations. I found some stock images and redrew them into a pleasing composition. I wanted a sketchy kind of look – all done in Photoshop. Corel Painter 9 packed it in on my work computer too. I think it may have something to do with updating the Wacom tablet drivers for the new operating system so I had to use PS.

Red wine and garlic:
garlic red wine gray

Garlic and herb:
herbs comp

And this is the final result. This is only the first concept for the customer so I’m sure they will change it.
herbs red wine
The stripes and colour block reach to the top and bottom of the bag so they will form a band across the meat.

Annnnyways it’s almost dinner time. Hope you have a good weekend peeps and I endeavor to finish this week’s CHOW so I will have that ready on Monday.
Ciao!!

Some 3D to bring the colour

Friday, January 22nd, 2010

Hi again!
Since there hasn’t been many colour drawings of late around these parts, I thought I would show you some of the 3D stuff I’ve been doing for work. It’s nothing flash – I am no skilled 3D artist! I can barely animate let alone do character rigging or anything complicated like that.
But what I can do is kinda fun! The modelling is the best bit…..with rendering you get kind of tired of the:
*fiddle fiddle*
F9 (render frame)
Oh shoot!!
*tweak tweak*
F9
Repeat.

If you want to know more about the process, I explained it briefly here. :-D
These are some trays we needed to show off to our US offices. They wanted to see what we can do when it comes to 3D because many of them are still skeptical over there as to what it can actually benefit the company and our clients. To me, it’s logical. Why spend thousands of dollars doing research and development for new packaging without getting a few 3D mockups first (without even the need for high precision that you get from CAD software), just for a visual? It usually doesn’t cost more than an art concept and we can create literally anything the client wants to see. Then once they’re happy with the idea, get on to the nitty gritty of CAD drawings and the actual R&D (scuse any wrong terminology, I know nothing about the engineering side!!).

Sooo….we wanted to show a number of trays with different print methods and packaging variants. Behold. ;-)

OV6088_05OV6088_03

OV6088_02 OV6088_08

And to keep up with the sketches…
Look a male!!
the thinker

Here’s another drawing for the Team CHOW Tarot. The Star:
the star2
Like this one even more :-D

Bya for now!

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